Marketo and the CCAT: what changed after Adobe

Marketo (Adobe) and the CCAT at a glance

Roles at Marketo (Adobe) reported to include the CCAT

Compare roles at Marketo (Adobe)

The numbers below use our estimate for Marketo (Adobe): a range of 26 to 29 out of 50 with a target of 27. Nothing is saved. If you ask Clever below, it sees your numbers.

What changed after Adobe

Marketo makes marketing automation software, and it is now part of Adobe. The Glassdoor report that mentions 50 questions in 15 minutes most likely comes from the years when Marketo hired on its own.

After an acquisition, hiring usually moves to the parent company's process. We found no report that Adobe uses the CCAT, so we cannot tell you that a Marketo role today includes one. This page is useful if you have an older process in mind, or if any marketing-tech company sends you a CCAT link.

If a marketing-tech company sends you a CCAT link

Plenty of software companies use Criteria's tests. If your invite mentions Criteria, ondemandassessment.com or a 15-minute cognitive test, treat it as the CCAT. The test is the same whatever the company: 50 questions across math, verbal, logic and spatial reasoning.

Marketing roles carry one of Criteria's higher suggested floors at 21, slightly above software development. Verbal items, word problems and overlapping groups come up often, and all of them reward fast reading.

• Check the deadline in the email; links often stay open only a few days.
• Take one timed practice test before you open the link.
• Use a laptop with a stable connection and close everything else.

Questions that look like marketing work

Overlapping-group questions are audience overlap in disguise: 37 people in one list, 32 in another, 13 in both. Add the two groups and subtract the overlap once. Sentence completion rewards the same instinct as editing copy: read the whole sentence, notice the contrast or cause, then pick the word.

Verbal odd-one-out questions work like tagging a list of campaigns: four words share a category and one does not. Name the category first and the outlier usually stands out at once.

Pick your role, then pick your target

Because the Marketo report does not name a role, the comparison on this page shows three typical ones: marketing or product, software engineering, and sales. Criteria's suggested floors for them sit within two points of each other, from 19 to 21, so the bigger difference is how competitive the opening is.

Plan for the top of your role's range if the opening is senior or heavily applied to, and the middle of it otherwise. Then take a timed practice test and see how far you are from that number before you open the link.

Where the CCAT sits in Marketo (Adobe)'s hiring process

1. 1

   Application

   Typical; not described in the report.

2. 2

   CCAT

   Reported as 50 questions in 15 minutes, likely before the Adobe acquisition.

3. 3

   Interviews

   Typical; not described in the report.

Steps are as candidates describe them. Processes change by role and over time.

Tips for the Marketo (Adobe) CCAT

• Before preparing, confirm with the recruiter that the test is the CCAT; Adobe-era processes may differ.
• On overlapping-group questions, add both groups and subtract the overlap once.
• In sentence completion, look for signal words like although, because and rather than before reading options.
• If the email names ondemandassessment.com, it is a Criteria test; plan a quiet 15 minutes.

Question types to drill first

• Sentence completionVerbal precision is the strongest predictor for marketing roles and fast with practice.Verbal questions with worked examples
• Overlapping groupsAudience-overlap math that is quick once you subtract the overlap once.Logic questions with worked examples
• Verbal odd one outA fast verbal type that rewards spotting the category first.Verbal questions with worked examples

Practice questions in the same formats

These are our own practice questions, written in the CCAT's formats. Marketo (Adobe) does not publish its test questions, and neither does Criteria. For a full timed run, take the free CCAT practice test.

How we estimate

Marketo (Adobe) does not publish a CCAT score, so the numbers on this page are our estimate. We start from Criteria's published job-family floors for the roles candidates report, then place them against Criteria's two norm groups, where the median raw score is 24. We adjust for how competitive the applicant pool is, and we use an employer's own published baseline whenever one exists.

Percentiles come from a normal model on Criteria's published median and standard deviations, shown as a range across both groups. See the CCAT percentile chart for the method and what a good CCAT score is for the published job-family floors.

Clever Cat Prep is not affiliated with Marketo (Adobe) or Criteria Corp. Marketo (Adobe) is a trademark of its owner.