Prep sites report that Apptio, now part of IBM, has used the Criteria Cognitive Aptitude Test (CCAT) to screen inside sales and sales applicants, but we could not confirm current use with the employer. If you get a CCAT invite, we estimate 22 to 25 out of 50 is competitive for sales roles. Ask your recruiter which assessment you will take, since IBM runs its own hiring assessments.
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Apptio and the CCAT at a glance
Estimated target score
24/50
An estimate, not a published cutoff.
Our estimated range
22 to 25
Target percentile (estimate)
the 49th to 50th
Criteria floors for these roles
17, 19, 20
Evidence it uses the CCAT
Thin evidence
A prep site (Prepopedia) lists Apptio as using the CCAT as an early screen for inside sales and sales roles. We could not confirm this with Apptio or IBM.
Our estimate, not Apptio's cutoff. The highest Criteria suggested floor among the reported roles is 19 (Sales / Account Executive). We add 3 to 6 points, the margin we use for sales-heavy hiring, to get 22 to 25.
Where the CCAT sits in Apptio's hiring process
1
Application
Through the careers site. Since the acquisition, Apptio roles may be posted on IBM's careers site.
2
Assessment invite
In a typical Criteria flow, an email links to an unproctored online test on Criteria's platform. If the invite comes from IBM instead, it may be a different assessment entirely.
3
CCAT and a possible sales or personality questionnaire
The CCAT is 50 questions in 15 minutes. Criteria also sells sales-specific and personality questionnaires that employers sometimes add.
4
Sales interviews
Typically a recruiter call, a hiring-manager interview and sometimes a mock call.
Steps are as candidates describe them. Processes change by role and over time.
Can your pace reach Apptio's target?
The numbers below use our estimate for Apptio: a range of 22 to 25 out of 50 with a target of 24. Nothing is saved. If you ask Clever below, it sees your numbers.
23
0 Estimate 22 to 25 Target 24 Median 2450
Projected score 23 of 50: in range
Answer 2 more questions (32 in total) at 75% accuracy.
Or lift accuracy to 80% on the 30 you already answer.
The CCAT score is the number you get right. This projection counts no lucky guesses.
About Apptio
Apptio makes software that helps companies track and plan what they spend on technology, from IT budgets to cloud bills.
Apptio was a Vista Equity Partners portfolio company before IBM acquired it, which is likely why prep sites list it with other Vista companies. Our Vista Equity Partners page summarizes those reports. Hiring under IBM may follow IBM's own process, so the CCAT reports may describe an earlier period.
Verbal speed is the inside sales edge
Inside sales is a reading and talking job: emails, call notes, objections, follow-ups. The CCAT's verbal items, such as sentence completion, analogies and synonyms, measure something close to that: how fast you pull meaning from a few words.
Most sales candidates are not short on vocabulary. They are short on speed. They read every option slowly and second-guess the obvious choice. On a 15-minute test, a verbal item should take 10 to 15 seconds, which leaves time for the math and spatial items that take longer.
Sentence completion: read the whole sentence, predict the word, then find its closest match.
Analogies: name the relationship (tool to user, part to whole) before looking at the options.
Synonyms: if two options mean the same thing as each other, neither is likely the answer.
Do not let the math eat your clock
A sales candidate's score usually falls apart on a few long word problems, not on the verbal section. One stuck work-rate problem can cost a minute, which is three or four verbal answers you never reach.
Set a personal rule before you start: if a math question has not clicked within 20 seconds, guess and move on. Then use practice to shrink the list of question types that need that rule.
Criteria floors are from Criteria's sample score report. Our estimates are not published cutoffs.
Role
Criteria job family and floor
Our estimate
Note
Inside sales representative
Sales Representative: 17
20 to 23
The role prep sites name. Phone-based selling rewards fast reading and quick, accurate answers.
Account executive
Sales / Account Executive: 19
22 to 25
Reported under general sales roles. A higher floor than entry inside sales.
Sales manager
Sales Manager: 20
23 to 26
Not specifically reported. Shown for comparison if you are interviewing for a team lead role.
Tips for the Apptio CCAT
Do verbal drills against a timer set to 12 seconds per question to build a sales-friendly pace.
Set a 20-second skip rule for math before test day and practice it until it feels automatic.
Read sentence completions aloud in your head the way you would read a script: the right word usually sounds right.
If the invite comes from IBM rather than Criteria, ask the recruiter what the assessment is before you prepare for the CCAT.
Take the test at a desk with a mouse if you can; clicking quickly through verbal items matters.
Practice questions in the same formats
These are our own practice questions, written in the CCAT's formats. Apptio does not publish its test questions, and neither does Criteria. For a full timed run, take the free CCAT practice test.
Question 1Sentence completionMedium
Choose the word or words that best complete the sentence.
The instructions were so ______ that nobody could agree on what they meant.
Aexplicit
Bbrief
Cvague
Dformal
Eaccurate
Show the answer and the fast route
Answer: C, vague
Instructions open to disagreement about meaning are vague.
The fast route
Words like although and because tell you whether the ideas contrast or agree.
Question 2Word analogiesMedium
LADLE is to SERVE as . . .
ASOUP is to LADLE
BDRILL is to BORE
CHANDLE is to LADLE
DCHEF is to STEW
EBOWL is to SPOON
Show the answer and the fast route
Answer: B, DRILL is to BORE
A ladle is a tool used to serve; a drill is a tool used to bore. HANDLE is to LADLE is part to whole, and CHEF is to STEW is worker to product.
The fast route
Say the relationship as a short sentence; preserve its direction.
How we estimate
Apptio does not publish a CCAT score, so the numbers on this page are our estimate. We start from Criteria's published job-family floors for the roles candidates report, then place them against Criteria's two norm groups, where the median raw score is 24. We adjust for how competitive the applicant pool is, and we use an employer's own published baseline whenever one exists.
Percentiles come from a normal model on Criteria's published median and standard deviations, shown as a range across both groups. See the CCAT percentile chart for the method and what a good CCAT score is for the published job-family floors.
Clever Cat Prep is not affiliated with Apptio or Criteria Corp. Apptio is a trademark of its owner.
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Questions, answered
Does Apptio really use the CCAT?
Prep sites report it for inside sales and sales roles, but we could not confirm it, and Apptio is now part of IBM, which runs its own assessments. Ask your recruiter which assessment you will take.
What CCAT score does Apptio want for inside sales?
Apptio publishes no score. We estimate 20 to 23 for inside sales and 22 to 25 for account executives, from Criteria's floors plus a margin.
Is the CCAT harder for sales candidates?
The test is the same for everyone. Sales roles usually have a lower bar than analyst or engineering roles, according to Criteria's suggested floors.
How long does the verbal section take?
Question types are usually mixed together rather than grouped into sections. Aim for 10 to 15 seconds on each verbal item so you have time left for math.
Do I need to know Apptio's products for the test?
No. The CCAT is a general aptitude test. Product knowledge helps in the interviews, not on the assessment.
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